Marketing Technology for Growth

What to Expect During the HubSpot Onboarding Process

When companies subscribe to new software platforms, they're often met with long, tedious onboarding processes. The worst part is when unexpected road blocks appear during the transition, creating a sense of frustration and making one question the adoption of the software all together.

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Topics: Inbound Marketing, Integrated Digital Marketing, Data Analytics, Technology

The 4 Most Useful Tools within the HubSpot CRM

I've had the opportunity to dabble with a number of CRM systems throughout my professional career. Although the purpose of using such software was to make my life as a salesperson easier, I often danced along the emotional lines of frustration and disappointment because the CRM wouldn't store or track the information I needed it to.

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Topics: Marketing, Technology, HubSpot Tips

Six IDC Technology Predictions for 2015

Today, the world’s technological landscape seems to change in the blink of an eye. Just when you think you’ve seen the latest technology, you hear about something newer and better that just came out. There’s no way to keep up or truly predict the future of the tech industry.

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Topics: Technology

Welcoming Augmented Reality to the Digital Marketing Team

The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Football season is upon us and with it brings the joyous transition to a new season. A bittersweet time for Midwesterners, as we know "patio season" is on its last breath and we are to soon retreat to the comfort of our homes to cheer on whomever is playing the Packers—not to see the warm sunshine until Easter.

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Topics: Technology

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.

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Topics: Mobile, Marketing Technology Trends, Technology

Of Roku, Angry Birds, and the Importance of the Cloud

From Amazon to Microsoft, Google to IBM, most of the leading technology companies of our age recognize the future of data storage is on the cloud; the emergence of the Internet of Things (IOT) will only serves to underscore this new tech orthodoxy. In fact, IBM’s recent acquisition of Cloudant is just the latest reminder that the cloud wars may not be too distant in our horizon. However, this post is not about such heady fare. Instead, I’d like to share a recent personal experience I had with Roku and Angry Birds which I believe argues for the necessity of the cloud for individuals as well as businesses.

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Topics: Marketing Technology Trends, Technology