Marketing Technology for Growth

Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'

Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and the world has clearly gone mobile, yet almost half of U.S. small businesses still have not.

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Topics: Web Development and Design

7 Inspiring Ecommerce Website Examples Built with Shopify

The internet is a magical place. I often find myself lost deep within it's walls, browsing website after website looking for what, sometimes, I don't even know. One thing I can tell you is that, if you spend enough time roaming through its labyrinthine corridors, you're bound to notice (and possibly become dulled by) the fact that websites start to look very similar at times.

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Topics: Web Development and Design, Responsive Web Design

Note to Businesses: We’re All in eCommerce Now

One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Research from Adobe confirms that Cyber Monday 2015 was the largest online sales day in history and was driven increasingly by mobile devices, which accounted for nearly half (49%) of shopping visits and over one-quarter (28%) of online sales. Similarly, IBM found that mobile devices accounted for over one-third of purchases (35%) on Black Friday, a 35% year-on-year increase.

While remarkable news for eTailers, these muscular growth numbers point to a broader and more significant business trend: we’re all in eCommerce now.

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Topics: Marketing Technology Trends, Web Development and Design

What is Growth-Driven Design? [INFOGRAPHIC]

What is Growth-Driven Design?

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Topics: Infographic, Web Development and Design, Design, Growth-Driven Design

Learners Edge: Website Design of the Year Submission [HubSpot Impact Awards]

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Topics: Web Development and Design

Why Do All HubSpot COS Websites Look the Same? [VIDEO]

#TheBeard is a video series by me, Spencer Ploessl, Creative Director at Synecore - A Minneapolis based Inbound Marketing Agency. #TheBeard is where you can learn all about marketing, creative design, and innovation.

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Topics: Web Development and Design

6 Misconceptions about Responsive Web Design that Just Aren’t True!

As mobile Internet usage increases, the landscape of the Internet is transforming into something new. Since most users today are accessing the web from a variety of different devices including mobile phones, desktop computers, and tablets, web designers have been responding by altering their strategies. Fixed-width websites, which do not adapt to the size of the device’s screen used to view them, are a thing of the past.

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Topics: Web Development and Design

4 Problems Solved by Responsive Design

Today, there are more mobile and tablet users on the Internet than ever before. Since most users are now accessing the web from multiple devices, it has never been more important to optimize your website’s design for the many different screen sizes that exist today. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design.

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Topics: Lead Generation, Mobile, Marketing Technology Trends, Web Development and Design, Responsive Web Design, Google

Why You Should Never Use a Website Builder to Design Your Website

Suppose that you want to build a new website, but you don’t know whether to hire a web designer or try to design the site yourself using an online site builder like weebly.com or wix.com. Do yourself a favor and contact a professional web designer!

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Topics: Web Development and Design

A Brief History of Responsive Web Design

In the last few years, the number of mobile users and devices has grown exponentially. As a result of this, providing a seamless, high-quality user experience on desktop, tablet, and mobile is more important than ever. Responsive Web Design (RWD) is arguably one of the best ways to tackle the issues that arise when designing for multiple devices.

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Topics: Mobile, Marketing Technology Trends, Web Development and Design, Responsive Web Design