Stop motion videos give photographers, videographers, and social media specialists a unique, creative way to display a visual story. The words "stop motion" really just mean that you are shooting a series of photos that are taken so close together that they almost seem like a video.
Marketing Technology for Growth
When it comes to creating viral hits and social sensations, there is no question that late night television is becoming the channel to rule them all.
Happy Friday and welcome to the latest #MarketingTechMin!
Still wondering if creating a YouTube channel is worth it for your brand? Well, I think you may be convinced by the time I get through with you (cue the evil laugh).
Whether you are looking to attract new YouTube subscribers or trying to come up with a way to better deliver video content to current subscribers, it is in your brand's best interest to take steps to optimize your YouTube Channel. Keep in mind that for many prospects, your YouTube channel and videos are their first interaction with your brand. Therefore it is very important to keep your brand image and messaging consistent on your channel profile. This week, Jacey and Spencer outline a few simple ways to keep your YouTube channel up-to-date and optimized for new and current subscribers.
Yesterday, YouTube introduced a pilot program called YouTube Paid Channels. So far, about 50 paid channels have the ability to charge viewers for a subscription and there are plans to expand this to more partner channels in the future. Not surprisingly, there has been a great deal of uproar online following the announcement. It is definitely clear that not everyone is happy about the idea of paying for online video. This week, Spencer and Jacey discuss YouTube's new business model and the potential implications it could have for your brand.
It’s case study Wednesday, and have I got a good one for you. It’s the unlikely tale of Orabrush, the first product to go from no sales online (or offline) to nationwide retail distribution using YouTube as its sole marketing medium.