Marketing Technology for Growth

Everything You Need to Know About Call-to-Action Buttons [INFOGRAPHIC]

Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise, and relevant, or are you confusing the viewer by not providing a straightforward path? With 55% of visitors spending less than 15 seconds on your website, it’s crucial that your calls-to-action draw attention and interest to those viewers in the snap of a finger. Check out this infographic to see how you can create high-performing and lead-generating CTAs!

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Topics: Infographic, Inbound Marketing, Lead Generation, Lead Conversion

Insight into the Growing Impact of Mobile Video Marketing

As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.

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Topics: Mobile

Questions You Need to Ask Yourself Before Investing in an Inbound Marketing Strategy

There’s no doubt in anyone’s mind that inbound marketing has become the topic of every organization's marketing meetings. Those who are still on the fence about adding marketing automation software or implementing an inbound strategy need to ask themselves a few important questions before deciding whether to make the investment.

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Topics: Inbound Marketing

What is Proximity Based Marketing?

As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Moreover, approximately 80% of study participants said they own smartphones, a figure which roughly mirrors overall US smartphone penetration.

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Topics: Inbound Marketing

5 Tips for Hiring an Inbound Marketing Agency that Will Produce a Positive ROI

According to the 2013 world census, there were 7.125 billion people on this planet. Fast forward a few years, and we’re now a month into 2016 with almost 7.4 billion people living on Mother Earth. Well wouldn’t yah know, the more people, the more businesses, the more marketing agencies you have to choose from. It doesn’t seem like it should be that tough of a decision though, does it? I mean, how hard can it actually be for someone to implement an inbound marketing strategy for your company, right?

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Topics: Inbound Marketing

Note to Businesses: We’re All in eCommerce Now

One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Research from Adobe confirms that Cyber Monday 2015 was the largest online sales day in history and was driven increasingly by mobile devices, which accounted for nearly half (49%) of shopping visits and over one-quarter (28%) of online sales. Similarly, IBM found that mobile devices accounted for over one-third of purchases (35%) on Black Friday, a 35% year-on-year increase.

While remarkable news for eTailers, these muscular growth numbers point to a broader and more significant business trend: we’re all in eCommerce now.

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Topics: Marketing Technology Trends, Web Development and Design

6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI

To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand.

In this blog I want to focus on the ways marketing automation will, when effectively implemented, improve your inbound marketing ROI. I have listed some functionalities of popular marketing automation platforms below that give you the direct ability to increase your ROI.

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Topics: Inbound Marketing

8 Ways to Improve Your Online Content Marketing

It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing?

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Topics: Content Marketing

What is Growth-Driven Design? [INFOGRAPHIC]

What is Growth-Driven Design?

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Topics: Infographic, Web Development and Design, Design, Growth-Driven Design

A Digital Marketer's Christmas Wish List

Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Among the ranks of this year’s holiday season hopefuls is the beleaguered digital marketer, whose job description includes the unenviable task of harnessing the wild, unceasing tumult of a seemingly never-ending and ever-growing Digital Tsunami to enhance the customer experience and generate positive ROI. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever.

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Topics: Digital Marketing